Ecommerce connected to the ERP with AI agents: 2,162 products in sync | GlobalGameStore case study

GlobalGameStore has been selling video games, consoles, Funko Pops, trading cards and LEGO in Bari since 2003. It has a physical shop, a website and a catalogue of more than two thousand products that changes every day: new releases arrive, prices move, items sell out.

In mid-July 2026 we started replacing the old ecommerce site. Today the new site is complete and in final testing.

Where we started: a slow site and a catalogue to chase

The old site had grown one module at a time, like many online shops. On a phone, where most visits come from, it was slow. Checkout took several steps and the shop's gift cards could not be used online.

And the catalogue had to be chased: every release, every price, every sold-out item was one more update.

The challenge: the ERP stays at the centre

The heart of the shop is Bman, its ERP. Stock, prices, orders and the till all live there. The new site could not replace it, and it could not copy it by hand either.

The ERP has its own rules and its own pace. The site had to adapt to it, not the other way round.

The solution: a bridge between ERP and site

We built the site on the same technical foundation we run in production for Kyron, with a dedicated bridge to the ERP in between.

On 10 August the bridge imported 2,162 products with zero errors. Since September Bman notifies the bridge on every change: a stock level or a price changed in the shop reaches the site in about a minute. Orders placed online flow into Bman on their own.

One game, one page

In the ERP every edition of a game is a separate product. On the site that would have been a confusing list: the Standard here, the Collector's three pages later.

The site recognises and groups them: 148 groups, 32 with more than one edition. 007 First Light, for example, is a single page with Standard, Collector's and Legacy, each with its own price and availability.

What customers find

• AI search: a product name answers in a hundredth of a second, and customers can ask real questions about the catalogue. Asked "how many arcade games are there for Switch 2?", the answer starts with "I checked all 111 Switch 2 games".
• Pre-orders: a dedicated band on the home page, and a countdown to release in the cart.
• One-screen checkout, with a single field for discount codes and gift cards. The shop's gift cards now work online too.
• Payments by card, PayPal, Amex and Klarna.
• Pickup in Bari: when the order is ready in the shop, the customer gets an email within five minutes.
• BRT shipping, including FermoPoint lockers. Tracking comes back automatically and triggers the "order shipped" email.

Studio: five agents, one person who decides

On top of the site sits Studio, the back office. Five AI agents work inside it, each with one job:

• Nina looks after the shop: stock, prices, orders, pickups.
• Ada handles marketing: descriptions, "In short" summaries, the home page showcase.
• Milo reads the numbers: what sells, how the month is going.
• Rita manages the shipping rules.
• Ivo turns a written request into a ticket for us.

There is one rule: the agent prepares, a person approves. Descriptions and copy go into a queue of proposals, and someone from the shop publishes or discards them.

The numbers so far

• 3,752 old addresses redirected to the new site, so nothing is lost on Google.
• A 2,442-page sitemap and a Google Shopping feed with 2,252 products.
• 64 features built and documented in less than three months.

Where we are

The site is in final testing. We will share sales figures once it is live and they are real.

What we take away

The ERP is the source, and it has to be respected, limits included. The site is built around it, not in its place.

AI belongs where work repeats: listings, copy, searches. Decisions stay with the people who know the product.

And it is the same pattern we used for Kyron: a solid core, agents that prepare, people who approve.