Content written with AI, with the final say left to the shop

A catalogue of more than two thousand products needs words. Descriptions, reviews, pages that answer the questions people ask Google and, more and more often, AI assistants.

Writing all of it by hand isn't possible for a shop this size. Letting AI write without rules isn't a good idea either. So we built something in between.

One review a day, with the cart built in

Every morning a new post goes up on the blog. It reviews a game or console the shop sells, written by AI from the critics' reviews. The AI hasn't played the game, and the post says so.

The page opens with a verdict, then the strong points and the things worth knowing, who it's for and who it isn't for, FAQs, sources and official images. And there's the product card with the real price and an Add to cart button.

The blog only picks recent titles: released in the last year or coming soon. On the game's own page, a box called We wrote about it on the blog links back to the post.

Each post is signed by the shop's editorial team, with a fixed line saying it was written with AI and that the product is on sale in the shop. Staff edit, approve or pull it through Ada, the Studio's marketing agent.

In short: a summary for every product

Every product page has an In short block: a summary, who it suits, the strong points and a Why we like it box written in the shop's own voice. Below it come the specs, what's in the box and FAQs, with sources.

It's made in two steps. First a web search gathers notes with real links. Then the AI writes to a fixed template. The sources come from the search, so the model can't make them up.

The summary is generated once and saved with the product. Every visitor sees it already on the page, with no wait and no extra cost. Until someone checks it, it carries a Generated with AI label. When staff approve it through Ada, the label disappears.

It works for every kind of product: games, Apple devices, Funko, LEGO.

Product landing pages, on request

The biggest titles deserve something richer: a large opening, cards, trailers, in-game images, key facts. That's a landing page beneath the product page.

It isn't created automatically. Staff ask Ada for it, and she prepares it in about a minute. She starts from the checked facts in the In short summary, finds the game's official page on the console stores or the publisher's site, and takes the images from there. The AI looks at the pictures and decides which to use and in what order.

Video reviews in Italian

In each game's gallery, the last thumbnail is a video review in Italian from reputable channels. If the game isn't out yet, it shows the trailer. Every night the system checks again, and when a review appears it replaces the trailer.

Today 368 of 555 games have a video. There's no approval step for each one. If a video is wrong we fix it by hand, and that choice stays locked.

The critics' score

Game pages also show the Metacritic score, taken from Wikipedia, with a link to the source. When it's missing, the score from the Italian site Multiplayer.it is used instead.

The score appears on the product page, on the cover cards and in search results. You can even search by it: "games with the highest Metacritic" returns exactly those, in order.

The rules we keep

• Summaries and posts written by AI say so clearly.
• Sources are real and come from the search, not from the model.
• New content only covers products the shop actually sells.
• The shop can always edit, approve or pull anything from the Studio.

What changes for the shop

The catalogue stops being a list of names and prices. Every product has a summary, every game has a video and a score, and each day brings a new piece of content that leads to the cart.

AI does the repetitive work. The shop keeps the final say. The site is in testing: we'll measure the results on Google once it's live.